The market for fancy-colored diamonds broadened considerable in the 1980s and 1990s, when the Argyle mines began producing large supplies of brown diamonds. Argyle promoted them with romantic names and accompanied the marketing campaign with prices that made them affordable.
In any size and clarity range, the per-carat prices of fancy-colored diamonds vary widely. The prices depend on the attractiveness of their colors, which depends on a combination of hue, tone, and saturation.
Many fancy colors, particularly brown and yellows, are priced from about 50% to 80% of the per-carat prices for comparable colorless goods. Many brown diamonds are priced even lower. Bright yellowish, orangey, or reddish browns are priced higher than less attractive colors.
A highly saturated yellow diamond costs about the same as a colorless diamond of the same clarity, weight, shape, and cutting quality. Light yellowish greens cost somewhat less.
Natural, deep, medium greens rarely appear in the market. When they do, their prices are high. Prices for light fancy blues are often a little higher than for colorless goods. For deeper shades, the prices jump dramatically. Bluish gray stones cost about 80% to 100% or more of the price of colorless stones.
Of all the commercially available colors, fancy pinks and pink-purples attract top dollar. In April 1989, a 3.14-ct. Fancy Intense purplish pink diamond sold for more than $400,000 per carat.
In pricing fancy colors, a rich, pleasing color tends to offset mediocre clarity grades and proportion variations. In fact, in valuable colors, diamonds are often cut into unusual shapes and proportions to maximize weight retention from irregular rough. Fancy-colored diamonds of comparable color, quality, and size also show a wider price variation from dealer to dealer, compared to stones in the normal color range.
Colored diamonds are more popular than ever, and it's important for you to be familiar with the dazzling variety of diamond colors that exist. Designers are always looking for new ways to use diamonds of all colors. One result of this is that black diamonds, which were once considered suitable only for industrial use, now appear in fashionable and affordable jewelry.
You might think that some colors are so rare that you'll never see them. But the diamonds supply is constantly changing. No one could have predicted the regular output of beautiful pink from the Argyle mines. Perhaps a new source will yield another extremely rare color and take the market by surprise. With your color diamond knowledge, you'll be well prepared, no matter what happens.